ADV, The #1 Producer-Distributor of Furniture. Wait… what?

Real­ly bizarre, I know. Well, this explains why they dropped the US license for Ten­gen Top­pa Gur­ren Lagann (not a big lost, since we’re get­ting it any­way).

But this still sad­dens me nonethe­less, since ADV Films (despite some stu­pid deci­sions here and there) was one of my favorite dub­bing com­pa­nies. See­ing them slow­ly going the way of Geneon is pains me deep down. Luck­i­ly, they’re man­ag­ing to hang in there in the mean time… But seri­ous­ly, fur­ni­ture? Lay­offs? Looks like they’re seri­ous­ly stuck in a deep sh*thole…

While I’m not 100% cer­tain that it’s a prob­lem that’s real­ly caus­ing enough impact in order for this kind of thing to arise, I strong­ly believe that ani­me down­loads on the inter­net will even­tu­al­ly lead to the cer­tain death of the ani­me indus­try. In the Unit­ed States, and oth­er Eng­lish-speak­ing coun­tries for that mat­ter, most ani­me is real­ly niche com­pared to Japan (not count­ing those main­stream ones, they obvi­ous­ly make some decent prof­it being syn­di­cat­ed on tele­vi­sion), with the fan­dom most­ly being made up of geeks and Asians like myself [<— cul­tur­al thing], so most com­pa­nies sur­vive through DVD sales rather than mer­chan­dise sales (the usu­al mer­chan­dise that are released here: some offi­cial art­books and a sound­track here and there). The com­mon mis­con­cep­tion is that fan­subs help gar­ner some atten­tion to peo­ple who’ll become fans of the prod­uct, and buy the prod­uct when it even­tu­al­ly gets licensed into the US. Right? Wrong. While it’s true that fan­subs help ani­me com­pa­nies deter­mine if a series has a viable mar­ket in order for it to be a suc­cess, would the “fans”, in the end, buy it?

It’s true that most HONORABLE fan­sub groups take down their sub­ti­tled episodes the minute that the series they’re sub­bing gets licensed, but some peo­ple still have the down­loaded episodes in their hds. Quite a few of them go as far as to upload them onto YouTube/Veoh/crunchyroll/some oth­er stream­ing video ser­vice, and the com­men­tors are usu­al­ly beg­ging for more, rather than treat­ing that sin­gle upload as an adver­tise­ment to buy the actu­al prod­uct (most refuse to buy any­thing). And when said videos are delet­ed…

Chaos ensues. Com­pa­nies are flamed.

And the series even­tu­al­ly gets re-uploaded for more pirat­ing plea­sure. If you take into con­sid­er­a­tion the count­less sh!theads who have the strange notion that any of their favorite series that get dubbed in the US become the bane of man (espe­cial­ly since the orig­i­nal ver­sion is obtain­able through DVD releas­es)… this brings up a very good ques­tion: If these peo­ple can get some­thing eas­i­ly for free, why do you think they’ll be guar­an­teed to buy the legit prod­ucts? If they hate the com­pa­ny for “ruin­ing” their lives (or ani­me, i.e. the sh!theads), for that mat­ter? Would they go out of their way to buy any mer­chan­dise that the com­pa­ny coughs up? DVDs are essen­tial­ly a tool to test the waters to see if the series is a hit or not, only then would the com­pa­ny start mak­ing the mer­chan­dise, rak­ing up the cash. Obvi­ous­ly, they won’t waste mon­ey on mer­chan­dis­ing off the bat. If you think about it, sup­port­ing the com­pa­ny is just as ben­e­fi­cial to you as it is to them — all the real gems that you recieve relat­ing to the series you sup­pos­ed­ly enjoy would only appear then. Alas, it’s human nature; greed dri­ves them to get the free vari­a­tion of a prod­uct rather than a priced one.

Bot­tom line: ani­me is not a right, it’s a priv­i­lege. Hate dubs? You can always switch to the Japan­ese audio track. No mon­ey? Get a job. Too cheap? You’re not a real fan, sor­ry to say. If you are as you’re will­ing to claim to be, just halt those tor­rents for a while and get out; spend a few bucks on your favorite ani­me series. It’d prob­a­bly do com­pa­nies like ADV much bet­ter rather than the mon­ey they get while… sell­ing all that extra office fod­der. Seri­ous­ly.

5 thoughts on “ADV, The #1 Producer-Distributor of Furniture. Wait… what?

  1. Alas, it’s human nature; greed dri­ves them to get the free vari­a­tion of a prod­uct rather than a priced one.

    Pret­ty much.

  2. Just like music, the indus­try has to change, nuff said. Whether some­thing’s right or wrong is irrel­e­vant, because com­pa­nies will be los­ing mon­ey while wast­ing time if they’re just going to com­plain about how it’s not right.

    Some peo­ple are try­ing solu­tions. You have Right­stuf’s upcom­ing Aria release (a sub-only release low­ers the time-to-mar­ket and the price point), and of course on the Japan side, Gonzo’s online simul­ta­ne­ous releas­es this sea­son. Plen­ty of routes to take, and I’m sure we’ll start to see more inter­est­ing ideas in the upcom­ing months.

    Either way, it’s prob­a­bly a mul­ti-pronged approach that will work for most com­pa­nies, and none of those prongs include “do every­thing exact­ly the way we always have and hope it works out.”

  3. Well no shit I’ll get some­thing for free instead of pay­ing for it.

    Espe­cial­ly giv­en how shit­ty most ani­me is any­way.

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